Jump with your tower to make it bigger. Each cube has its own feature, so be careful. And if your jump won't be successful your tower will fall. Complete missions to get more points and even to get coins. The bigger tower you build the more points you will get? Set high records while building tower from different cubes. And you can upgrade your start cube in the shop. Skins may be interesting and some of them even have reference to pop-culture. But remember that your tower is very weak, so jumpcarefully. Random cubes will be moving toward to your tower. They can make your tower bigger or destroy it.